Old School Pricing, New School Ordering at Ethical Bean


Ethical Bean is located at 1315 Kootenay Street in Vancouver, BC | 604-431-3830 | www.ethicalbean.com

News from Scout supporter Ethical Bean Coffee Company

viewerVancouver, BC | The coffee counters of old may be gone for good, but for the month of December, all Ethical Bean coffee ordered by smartphone will only cost a dime.

From today until December 31st, Ethical Bean Xpress cafés that receive mobile orders via smartphone will only charge ten cents for any sized coffee including lattes, cappuccinos, mochas and traditional drip. The cafés, located at the Granville and Commercial Skytrain stations as well as the company’s flagship roastery in east Vancouver all take remote customer orders thanks to technology from Vancouver-based Mobio Identity Systems Inc.

The Mobio® app, available for free download in the iTunes App Store and Android Market, gives customers the freedom to order coffee on their iPhone or Android. Ethical Bean is currently the only coffee company in Canada to offer the Mobio® ordering option.

About Ethical Bean

Ethical Bean Coffee Company roasts only 100% Fair Trade Certified and certified organic coffees from around the world. The Vancouver, BC, based company is committed to ensuring small-scale farmers receive a fair price for their efforts so they can sustain their businesses and provide a decent standard of living for their families. Ethical Bean coffee is roasted in Vancouver in a 100% carbon neutral facility built to LEED CI standards.


3252051211_7ece320f8a1In addition to providing daily editorial, Scout is dedicated to supporting and promoting cool, interesting, and independent British Columbian businesses through the publication of their press releases and event info. To learn how to get your news up on our front page, check out our supporter details page here.


3 Responses to “Old School Pricing, New School Ordering at Ethical Bean”

  1. Adam on December 16th, 2010 1:44 am

    “Currently the only coffee shop to offer…” – because it’s a lame idea….HELLO WEB2.0 – super duper.

  2. pablopicante on December 16th, 2010 9:34 am

    @ adam

    is it a lame idea? or are you just poo-pooing it for the sake of being negative? in actual fact at it’s core it’s not entirely a new concept at all. many businesses encourage pre-ordering to save on time waiting in lineups. sandwich shops have online ordering prior to lunch rushes, playhouses’ bars encourage you to pre-order your drinks for intermission etc. – these are simply time-saving measures… don’t be afraid.

  3. Peter on December 16th, 2010 5:47 pm

    Excellent deal on a solid cup of coffee… I wonder if Mobio is subsidizing this?
    I remain skeptical as to whether or not this will catch on.