Smoke Break #753: Manhattan’s Sideways Library Coffee Shop…

October 7, 2010.

d-espresso-02_640

The sideways library look at this new installment of D’Espresso, a coffee bar in Manhattan, gives us the happy shakes. (via BoingBoing)

If you find it all disorienting, that’s the idea. Nema’s inspiration was the famous space-station stewardess scene from 2001. It’s just like the trippy feeling one gets after one too many espressos on an empty stomach. But it’s also a clever way to gain word-of-mouth buzz and an easy-to-Google location (“sideways library coffee shop,” anyone?) . According to a story in the New York Times, the owner plans to carry on the gimmick as a marketing tool, saying that “the next one will be upside down.” Like Starbucks, turned on its ear — perfect for creating an identifiable brand in an age where coffee shops are often interchangeable.

So yeah, Artigiano, Bean Around and 49th – mix it up, why don’t you.

#ScoutThis

There is one comment

Your email address will not be published. Required fields are marked *

Smoke Breaks Just a few minutes is all you need…

SMOKE BREAK #1197 | How The Futura Font Escaped The Nazis And Landed On The Moon

SMOKE BREAK #1197 | How The Futura Font Escaped The Nazis And Landed On The Moon

(via) There's never any telling where a typeface will ultimately go after it leaves the designer's desk. Such was the case with Paul Renner's iconic Futura… more 

SMOKE BREAK #1196 | Service Presses Ashes And Voices Of Dead Loved Ones Into Records

SMOKE BREAK #1196 | Service Presses Ashes And Voices Of Dead Loved Ones Into Records

(via) I don't mean to play macabre, but of all the things that could use a bit of an upgrade, the ways in which we remember loved ones after they've passed on… more 

SMOKE BREAK #1195 | Rediscovering A Lost Typeface And Adapting It For 21st Century Use

SMOKE BREAK #1195 | Rediscovering A Lost Typeface And Adapting It For 21st Century Use

(via) There's a different origins story for each and every typeface. We know, for example, that Swiss designers Max Miedinger and Eduard Hoffmann invented… more 

SMOKE BREAK #1194 | Trailer Out For ‘Loving Vincent’ Film Made With 62,450 Oil Paintings

SMOKE BREAK #1194 | Trailer Out For ‘Loving Vincent’ Film Made With 62,450 Oil Paintings

The full trailer for Loving Vincent is out. The feature length film from Poland’s BreakThru Films and UK’s Trademark Films details the life of painter… more 

SMOKE BREAK #1193 | Eccentric Ghost Town Resident Heralded As Gift To Climate Science

SMOKE BREAK #1193 | Eccentric Ghost Town Resident Heralded As Gift To Climate Science

(via) New Jersey-born billy barr likes to spell his name in lower case letters and we're ok with that. When you live on your own on the fringe of a Colorado… more 

SMOKE BREAK #1192 | Animated Interview With Francis Ford Coppola On Death, Solitude

SMOKE BREAK #1192 | Animated Interview With Francis Ford Coppola On Death, Solitude

(via) Oddly, watching Francis Ford Coppola's 1979 Vietnam epic (and Joseph Conrad riff) Apocalypse Now is a Christmas tradition in our household. I don't know… more 

SMOKE BREAK #1191 | Laser-Focused Xi’an Cook Making The Hell Out Of Noodles By Hand

SMOKE BREAK #1191 | Laser-Focused Xi’an Cook Making The Hell Out Of Noodles By Hand

This short video shows a Chinese cook making a whole lot of a la minute spinach noodles in Xi'an. The big round of dough that he starts with looks like it… more 

SMOKE BREAK #1190 | Meet The Old School Machinists Still Printing The New York Times

SMOKE BREAK #1190 | Meet The Old School Machinists Still Printing The New York Times

If you're even just a little bit interested in how big, complicated things work, you're going to dig State of Repair, a new web series from Motherboard (Vice)… more 

The scout Community

49th Parallel Coffee Roasters & Lucky’s Doughnuts Acorn Agrius Ai & Om Alibi Room Ancora Waterfront Dining & Patio Anh & Chi AnnaLena Araxi Arbor Ask For Luigi Au Comptoir Bao Bei Chinese Brasserie Bar Oso Bauhaus Beach Bay Café & Patio Beaucoup Bakery & Cafe Bel Café Bestie Bishop’s Bistro Pastis Bistro Wagon Rouge Bittered Sling Blue Water Cafe + Raw Bar Bottleneck Bufala Burdock & Co. Cabrito Cacao Cadeaux Bakery Café Medina Caffè Artigiano Camp Lifestyle + Coffee Co. Campagnolo Campagnolo ROMA Cartems Donuterie Chambar Chefs’ Table Society of BC Chez Christophe Chocolaterie Patisserie  Chicha Chill Winston ChocolaTas Chocolate Arts Cibo Trattoria Cinara CinCin Ristorante + Bar Cioffi’s Cioppino’s Mediterranean Grill Cocktails & Canapes Catering + Events Cook Culture Culinary Capers Catering & Special Events Dirty Apron Cooking School & Delicatessen District Brasserie Dixie’s Authentic Texas BBQ Earnest Ice Cream East Van Roasters Cafe Edible Canada Elementa Espana Fable Fanny Bay Farmer’s Apprentice Fat Mao Fernwood Coffee Company Field & Social Forage Giovane Cafe + Eatery Gotham Steakhouse & Bar Grain Granville Island Grapes & Soda Greenhorn Espresso Bar Gyoza Bar Hart House Restaurant Harvest Community Foods Hawksworth Restaurant Heritage Asian Eatery Homer Street Cafe & Bar Hy’s Steakhouse Irish Heather Jamjar JJ Bean Joy Road Catering Juice Truck Juke Fried Chicken Juniper Keefer Bar Kin Kao Kissa Tanto Knifewear Kozakura Kuma Tofino L’Abattoir La Buca La Mezcaleria La Pentola La Quercia La Taqueria Pinche Taco Shop Les Amis du Fromage Lions Pub, The Liquidity Bistro Little District Lobby Lounge + RawBar Longtail Kitchen Made By Pacific Maenam Mamie Taylor’s MARKET by Jean-Georges Matchstick Coffee Roasters Meat & Bread Meinhardt Fine Foods Miku Restaurant Milano Coffee Minami Miradoro Mission Mister Mogiana Coffee Mosquito Nero Belgian Waffle Bar Nicli Antica Pizzeria Nightingale Nomad Nook Nuba Oakwood Canadian Bistro OLO OPUS Bar Osteria Savio Volpe Oyama Sausage Co. Pallet Coffee Roasters Pat’s Pub & BrewHouse Pidgin Pied-à-Terre Pizzeria Farina Pointe Restaurant at the Wickaninnish Inn, The Pourhouse Railtown Cafe Railtown Catering Rain Or Shine Ice Cream Red Wagon, The Revolver Coffee Rocky Mountain Flatbread Co. Royal Dinette Sai Woo Salt Tasting Room Savoury Chef Shaughnessy Restaurant Shebeen Whisk(e)y House Shelter Shika Provisions Siena Six Acres Sophie’s Cosmic Cafe Sorella Stable House, The Tableau Bar Bistro Tacofino Tavola Terra Breads Thierry Thomas Haas Chocolates & Patisserie Timber Timbertrain Coffee Roasters Torafuku Tractor Foods Truffles Fine Foods Two Rivers Specialty Meats UBC Farm Uncommon Cafe, The Urban Digs Farm Uva Wine & Cocktail Bar Vancouver Aquarium’s Ocean Wise™ Program Via Tevere Pizzeria Napoletana Vij’s Restaurant Virtuous Pie West Restaurant Wildebeest Wolf In The Fog YEW seafood

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was .

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was .