News from Scout supporter Ethical Bean Coffee Company
Vancouver, BC | On June 15, 2010, Canada’s second largest 100% Fairtrade Certified roaster, Ethical Bean Coffee, will launch the latest technology in coffee packaging and design, enhancing the level of transparency and information available to its customers. Each bag of Ethical Bean coffee has been equipped with its own 2D barcode that can be scanned in-store using a free Ethical Bean iPhone app or entered manually on the company’s website.
This revolutionary new feature gives consumers the opportunity to watch interviews with farmers, look up cupping notes and roast profiles, and Google map each bag’s beans down to the exact field they were grown in, all while standing in the grocery isle. Ethical Bean’s new bag also combines a zip seal for freshness and ease of use with clean, modern graphics that engage coffee lovers with more roast and taste information than ever before.
The new packaging reflects the company’s commitment to producing the best tasting, freshest coffee for consumers while providing a just and better approach to coffee roasting. “At the end of the day, we want people to love our coffee, not just because it makes them feel good,” says Bernhardt, “but because they know they’re getting the absolute best cup of coffee that we can provide.”
For more information about Ethical Bean’s new packaging technology visit: ethicalbean.com/iphone
About Ethical Bean
Ethical Bean Coffee Company roasts only 100% Fair Trade Certified and certified organic coffees from around the world. The Vancouver, BC, based company is committed to ensuring small-scale farmers receive a fair price for their efforts so they can sustain their businesses and provide a decent standard of living for their families. Ethical Bean coffee is roasted in Vancouver in a 100% carbon neutral facility built to LEED CI standards.
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