If Weed Was Legal, What Would It Look Like At Whole Foods?

April 20, 2010.

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The marketing of marijuana in a legalised environment would make for an interesting opening for tapped in designers. It might be time for you creatives to open an office in Abbotsford…

Given the rapidly shifting attitudes toward the legalization of Marijuana and the growing support of medical marijuana use, Print Magazine recently asked some design firms to take a whack at designing what would be packaging for legal Marijuana cigarettes (yes, people… joints).

According to Print magazine, the statistics website FiveThirtyEight estimates that if public support continues to grow at its current pace, legalization could happen within 15 years.

Print Magazine contacted four firms; Lust, a graphic design practice in Amsterdam established by Thomas Castro, Jeroen Barendse, and Dimitri Nieuwenhuizen; the New York office of Base, which worked with its branches in Europe; the Oslo firm Strømme Throndsen, winner of the 2009 Award for Design Excellence for its flour packaging; and The Heads of State, a two-man operation run by Jason Kernevich and Dustin Summers in Philadelphia.

The brief was simple: What would a legal pack of marijuana cigarettes look like?

Take a look here.

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was .