“Lynn Steven”: Everything Takes Longer And Costs More…

by Nicole Dennis Durnin | I honestly thought that once we started demo on 225 Carrall Street we would be full steam ahead. Not so much. Once the interior walls were out, I did a walk through with the team from McFarlane Green Biggar (MGB). Being in the space with no walls, we could start to visualize how we wanted the space to look and feel. After coming to the conclusion that some alterations needed to be done to the original design, MGB drew up new plans to give to the contractor. Unfortunately, during this time no construction could be done until the team at Kingdom Builders had a chance to review the new plans. So we are a little delayed. I’ve learned through this process that everything takes longer and costs more.

Since we’ve started to receive merchandise, I didn’t want to miss out on the upcoming Gastown Shop Hop. I needed to come up with a plan. I recently learned of a space at 330 West Cordova that the tenant sub-leases out at a daily rate. She calls it “Pop-Up…The Shop”.  A European mainstay, “Pop Up” stores – aka “Guerrilla” stores – are an innovative way to reach a hip consumer market directly – quickly drawing crowds, generating media buzz and then disappearing, all the while staying fresh.  They’re also starting to become popular in New York, where you will find Mackage, Alice + Olivia, and even WIRED pop-up shops over the Holidays. I thought this was a perfect opportunity for people to get a sneak peek of what Lynn Steven is all about. So, I will be at 330 West Cordova (MAP) on December 3rd all day and participating in the Shop Hop from 5pm to 9pm. Come by and say hello.

In the meantime MGB has been working on the new Lynn Steven logo. A huge departure from the original logo, we’re very happy with what they’ve come up with and we’re in the process of transitioning our website, business cards, etc.  We find it simple, timeless and more of a reflection of what we’re trying to accomplish with the design of the space.  In fact you’ll get a glimpse of it once we get a “Coming Soon” poster up in the window.  Yeah, we’re aware it should have been up months ago.  Kinda thought we’d be open by now.

SCOUT GUEST BLOG

Part One | Part Two | Part Three | Part Four