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Denver Noodle Joint “Hapa” Co-Opts Stoners In Ad Strategy

hapa

This is clever. A Colorado sushi grill (pardon?) and sake bar called “Hapa” (no relation to Vancouver’s Hapa Izakaya chainlet) is advertising their lunchtime noodle specials by mapping their locations in relation to medical marijuana dispensaries in downtown Denver and Boulder. When reached for comment, a representative of Vancouver stoners said “what?”