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JoieFarm’s Humble Beginnings Revealed In The Financial Post

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The Financial Post has an illuminating bit of background on how the Naramata Bench’s award-winning JoieFarm came into being…

“We did our first vintage on credit cards — about $120,000 worth,” Mr. Dinn says about their initial financing.

That year, they produced 800 cases of wine, which they sold to their contacts within a week and made $200,000.

They had also built enough equity on their property to qualify for a line of credit.

The following year, they produced 2,700 cases. This year they have produced 9,500 cases of multi-award winning wines and made more than $2-million in revenue.

Real the full piece here. Their story will make a great book one day…