Laughing Stock Links Wine Price To TSX

David and Cynthia Enns like to say that they wake up every morning with the goal of not living up to their winery’s name “Laughing Stock”. Things must have been running too smoothly for too long because they have decided to put their reputations on the line once again.

Their latest brave/foolish adventure is linking the price of their soon to be released Portfolio 2007 to the much-maligned TSX. If you purchase Portfolio futures at $35 per bottle (the early bird special price versus the usual $39 on release) you enter the TSX lottery.

For every 500 points the TSX drops by the time the wine is released in September 2009, Laughing Stock will give you back $1 per bottle or donate it to charity (not the banking sector) – their own little vine-ancial stimulus package.

I happened to be at the winery a couple of days ago and tasted some barrel samples of the 2007 and it is showing the usual high quality that Portfolio has come to represent. The futures go on sale Feb 17th and with this deal, there is little to lose. If the markets do continue to decline, you may well need a drink.

Ed. note: That’s Rhys and Cynthia in the photo at the 2008 Naramata Unfiltered Sommelier Bootcamp. I think they might be trying to yell at the vines or something. I remember that being a particularly inebriating day…

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Rhys Pender is a wine educator, freelance wine writer, wine judge and consultant to the industry. Visit his company Wine Plus+ online at www.wineplus.ca.