Wine Branding: From “Joie” To “Joie Farm”

February 4, 2009.

Heidi and Michael up at Joie in Naramata have done a slight rebrand of their winery for trademarking reasons, sticking a “Farm” after the name. It will henceforth be called JoieFarm. We’ve accordingly updated their Scout page and made a mental note, but I was always fond of the original brand so I know it’ll take more than that. I have several bottles with the old branding in my wee cellar so I just cracked open their ’06 Noble Blend to fight the confusion (paired with cold chicken from the fridge). Every time I take a swig I exclaim “JoieFarm!”, and though my sleeping children are a little upset at this, I’m pretty sure I’m winning.

Their statement below:

We, Heidi Noble and Michael Dinn, would like to announce that we have made a small change to our name from Joie Wines to JoieFarm for trademark purposes. The reveal of the updated logo is included above and will be made public with the private release of our 2008 vintage, February 17th-24th, 2009.

The name JoieFarm reflects the development of our project over a five year period from producing wines out of other winery facilities, exclusively from growers’ grapes, to the building of our own winery and the planting of our own vineyard.

Even with the exciting addition of estate fruit, we will continue to work closely with the 20 dedicated farming families who supply the majority of our grapes on long-term contracts. JoieFarm will continue to be focused exclusively on the aromatic varietals of Alsace, Burgundy and Champagne, in pursuit of complex, naturally balanced wines that compliment the cuisine of the West Coast of Canada.

Since 2002, our project, originally known as Joie, has evolved from a guesthouse and on-farm cooking school into a 9,500 case winery and vineyard. This has been an exciting process and to mark this evolution our new trademark, JoieFarm, signals the increasing control and improvements we have made to our wines and our deep connection to the place we call home.

Along with the rebrand comes a completely revamped website. Looking good.

View Joie Farm’s Scout Page

———————————————————————-

Scout Magazine is dedicated to supporting and promoting cool, interesting, and independent Vancouver businesses through the publication of their press releases and event information. To get your sales, promotions, news and events up on our front page, send us an email here and we’ll do our best to share it with our readers.

———————————————————————-

#ScoutThis

There are 2 comments

Your email address will not be published. Required fields are marked *

The scout Community

49th Parallel Coffee Roasters & Lucky’s Doughnuts Acorn Alibi Room Ancora Waterfront Dining & Patio AnnaLena Araxi Ask For Luigi Au Comptoir Bao Bei Chinese Brasserie Bar Oso Bauhaus Beach Bay Café & Patio Beaucoup Bakery & Cafe Bel Café Bestie Bishop’s Bistro Pastis Bistro Wagon Rouge Bittered Sling Blue Water Cafe + Raw Bar Bottleneck Bufala Burdock & Co. Cadeaux Bakery Café Medina Caffè Artigiano Camp Lifestyle + Coffee Co. Campagnolo Campagnolo ROMA Cartems Donuterie Chambar Chefs’ Table Society of BC Chez Christophe Chocolaterie Patisserie  Chicha Chill Winston ChocolaTas Chocolate Arts Cibo Trattoria Cinara CinCin Ristorante + Bar Cioffi’s Cioppino’s Mediterranean Grill Cocktails & Canapes Catering + Events Cook Culture Culinary Capers Catering & Special Events Dirty Apron Cooking School & Delicatessen District Brasserie Earnest Ice Cream Edible Canada Elementa Espana Exile Bistro Fable Fanny Bay Farmer’s Apprentice Fat Badger Fat Mao Field & Social Forage Giovane Cafe + Eatery Gotham Steakhouse & Bar Grain Granville Island Grapes & Soda Greenhorn Espresso Bar Gyoza Bar Harkness & Co. Harvest Community Foods Hawksworth Restaurant Heirloom Homer Street Cafe & Bar Hy’s Steakhouse Irish Heather Jamjar JJ Bean Joy Road Catering Juice Truck Juniper Keefer Bar Kin Kao Knifewear Kozakura Kuma Tofino L’Abattoir La Buca La Mezcaleria La Pentola La Quercia La Taqueria Pinche Taco Shop Latab Wine Bar Les Amis du Fromage Lions Pub, The Liquidity Bistro Little District Lobby Lounge + RawBar Lolita’s South Of The Border Cantina Longtail Kitchen Maenam Mamie Taylor’s MARKET by Jean-Georges Matchstick Coffee Roasters Meat & Bread Meinhardt Fine Foods Miku Restaurant Milano Coffee Minami Miradoro Mission Mister Mogiana Coffee Mosquito Nicli Antica Pizzeria Nightingale Nomad Nook Nuba Oakwood Canadian Bistro OLO OPUS Bar Oru Osteria Savio Volpe Oyama Sausage Co. Pallet Coffee Roasters Pat’s Pub & BrewHouse Phoenix Perennials Pidgin Pied-à-Terre Pizzeria Farina Pointe Restaurant at the Wickaninnish Inn Pourhouse Railtown Cafe Railtown Catering Rain Or Shine Ice Cream Red Wagon, The Revolver Coffee Rocky Mountain Flatbread Co. Royal Dinette Sai Woo Salt Tasting Room Salty Tongue Café Savoury Chef Shaughnessy Restaurant Shebeen Whisk(e)y House Shelter Shika Provisions Siena Six Acres Sophie’s Cosmic Cafe Sorella Stable House, The Steel Toad Brewpub & Dining Hall Tableau Bar Bistro Tacofino Tavola Terra Breads Thierry Thomas Haas Chocolates & Patisserie Timber Timbertrain Coffee Roasters Torafuku Tractor Foods Truffles Fine Foods Two Rivers Specialty Meats UBC Farm Uncommon Cafe, The Urban Digs Farm Uva Wine & Cocktail Bar Vancouver Aquarium’s Ocean Wise™ Program Via Tevere Pizzeria Napoletana West Restaurant Wildebeest Wolf In The Fog YEW seafood

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was .

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was .